Braze is a leading customer engagement platform that empowers brands to deliver personalized, cross-channel messaging experiences at scale. Designed for marketers and product teams, Braze enables companies to engage users in real time through channels like push notifications, email, in-app messages, SMS, and more. By combining customer data, behavioral insights, and automation, Braze helps businesses build deeper relationships with their audiences and drive long-term customer loyalty.
Cross-Channel Messaging: Braze allows brands to orchestrate personalized campaigns across multiple channels including email, mobile push, in-app messaging, SMS, and web notifications—ensuring consistent communication throughout the customer journey.
Customer Journey Orchestration: With its visual Canvas Flow builder, teams can create dynamic customer journeys based on user behavior, demographics, and engagement history.
Real-Time Segmentation: The platform enables real-time audience segmentation using first-party data, allowing marketers to target users based on actions, preferences, or lifecycle stages.
Personalization & Dynamic Content: Braze supports custom personalization, including dynamic content blocks and product recommendations, tailored to individual user profiles and behavior.
A/B and Multivariate Testing: Marketers can test different variations of messages and campaigns to optimize performance and determine what resonates best with their audiences.
Data Integration: Braze easily integrates with CDPs, CRMs, and data warehouses, enabling seamless data syncing and a unified view of the customer.
Analytics & Reporting: Detailed analytics dashboards provide actionable insights into user engagement, campaign performance, and customer retention metrics.
Braze is used by marketing, growth, and product teams at fast-scaling startups, large enterprises, and consumer brands looking to drive user engagement, increase retention, and boost revenue through personalized communication.
Braze helps brands connect with users at the right time, on the right channel, with the right message. Its powerful automation and personalization tools make it easier to build meaningful customer relationships that lead to increased engagement, satisfaction, and long-term value.
Braze is a robust customer engagement platform that enables brands to create cohesive, real-time messaging strategies across multiple channels. Its data-driven approach and flexible tools make it ideal for delivering personalized user experiences at scale.
