What is Clearbit?
Clearbit is a leading data enrichment and business intelligence platform that helps sales, marketing, and customer success teams improve lead generation, targeting, and personalization. By providing real-time, accurate company and contact data, Clearbit enables businesses to gain deeper insights into their prospects and customers. This empowers teams to tailor outreach, qualify leads more effectively, and drive smarter growth strategies.
Key Features
Data Enrichment: Clearbit automatically enriches lead and customer records with detailed information such as company size, industry, technologies used, job titles, and more. This allows teams to better understand and segment their audience.
Prospector: This tool helps users find new leads by filtering millions of contacts based on specific criteria like role, location, company attributes, and more, facilitating targeted outbound campaigns.
Reveal: Clearbit Reveal identifies anonymous website visitors by matching IP addresses with company data, turning unknown traffic into actionable leads.
Real-Time API: Businesses can integrate Clearbit’s APIs into their workflows, CRM, or marketing tools to fetch updated data instantly and automate enrichment processes.
Intent Data & Segmentation: Clearbit provides intent signals that help identify prospects showing buying behavior, allowing marketing and sales teams to prioritize efforts on high-value leads.
CRM and Marketing Integrations: Clearbit integrates seamlessly with platforms like Salesforce, HubSpot, Marketo, and Slack, ensuring enriched data flows directly into existing systems for easy use.
Who Uses Clearbit?
Clearbit is used by sales development reps, marketers, customer success teams, and growth hackers in startups, SMBs, and enterprises aiming to enhance lead quality, improve targeting, and boost conversion rates.
Benefits
Clearbit empowers teams with reliable and enriched data, enabling personalized outreach and better segmentation. This results in improved lead qualification, more effective marketing campaigns, and increased sales efficiency, ultimately driving revenue growth.
Conclusion
Clearbit is a powerful data enrichment and prospecting tool that transforms raw leads and website traffic into valuable insights. Its real-time data capabilities and integrations make it essential for teams focused on targeted sales and marketing strategies.
