Tracks competitors’ messaging, pricing, and positioning in real-time.
What is Crayon?
Crayon is a competitive intelligence platform that helps businesses track, analyze, and act on everything happening outside their four walls. From competitor activity and market shifts to customer feedback and content strategy, Crayon gives marketing, sales, and product teams the insights they need to make smarter, faster decisions.
At its core, Crayon collects real-time data from thousands of sources—such as competitor websites, social media, news outlets, job boards, and customer reviews—and uses artificial intelligence to organize, filter, and surface the most relevant competitive information. It turns raw external data into actionable insights that help teams stay ahead in a constantly evolving market.
Key Features
- Real-Time Competitive Tracking: Monitor changes in competitor websites, messaging, product updates, pricing, and campaigns.
- Battlecards & Sales Enablement: Equip sales teams with up-to-date battlecards that help them effectively position against competitors.
- Market Trend Analysis: Identify patterns in competitor behavior, emerging trends, and industry movements to inform strategy.
- Alerts & Reporting: Set up custom alerts for important competitive updates and generate detailed reports for stakeholders.
- Collaboration Tools: Share insights across marketing, sales, and product teams, ensuring everyone is aligned and informed.
Who It’s For
Crayon is built for marketing leaders, product managers, sales enablement teams, and competitive intelligence professionals. It’s especially valuable for companies in highly competitive industries where staying on top of external changes can make or break go-to-market success.
Benefits
With Crayon, businesses gain a clear, organized view of their competitive landscape. This enables them to respond quickly to market changes, fine-tune messaging, optimize campaigns, and win more deals. It saves time on manual research and increases cross-functional alignment around competitive strategy.
Final Thoughts
Crayon empowers organizations to transform raw market data into strategic advantage. By delivering timely, actionable competitive intelligence, it helps teams stay one step ahead—no guesswork, just smart decisions driven by insight.
