What is Drift?
Drift is a conversational marketing and sales platform designed to help businesses engage website visitors in real time through AI-powered chatbots and live chat. By facilitating instant communication, Drift enhances lead qualification, meeting scheduling, and customer experience. It helps marketing and sales teams convert traffic into revenue by providing timely, personalized conversations that guide prospects through the buyer journey.
Key Features
AI-Powered Chatbots
Drift’s intelligent chatbots initiate conversations with visitors, qualify leads based on predefined criteria, and route them to the appropriate sales reps or booking pages, streamlining the top of the funnel.
Live Chat & Conversational Email
Drift enables sales and support teams to chat live with prospects or follow up through conversational email, ensuring no opportunity is lost—even outside business hours.
Meeting Scheduling
Built-in calendar tools allow prospects to schedule meetings directly within the chat interface, reducing friction and boosting meeting attendance.
Account-Based Marketing (ABM) Tools
Drift helps target high-value accounts with personalized messaging, playbooks, and proactive outreach tailored to their industry, behavior, or stage in the buying journey.
Conversation Intelligence & Analytics
The platform offers insights into chatbot performance, team responsiveness, conversation quality, and customer sentiment—empowering teams to optimize engagement strategies.
CRM and Tool Integrations
Drift integrates seamlessly with tools like Salesforce, HubSpot, Marketo, and Slack, ensuring a cohesive workflow and accurate data across platforms.
Who Uses Drift?
Drift is used by B2B sales and marketing teams, customer experience managers, and revenue operations professionals. It’s particularly popular among SaaS companies, enterprise sales teams, and organizations focused on accelerating sales pipelines and optimizing customer journeys.
Benefits
Drift shortens sales cycles by instantly connecting qualified leads to sales reps, enhances customer experience through real-time support, and automates repetitive tasks to improve team productivity. It also empowers data-driven decision-making through deep analytics.
Conclusion
Drift redefines how businesses connect with prospects and customers online. By blending automation with personalization, it delivers timely, context-aware conversations that drive engagement and revenue. Whether you're looking to qualify leads, support customers, or scale outbound outreach, Drift offers a powerful solution to meet your goals.
