What is Improvado?
Improvado is a powerful marketing data aggregation and analytics platform built to help businesses centralize, normalize, and visualize marketing and sales data in one place. Designed for marketing teams, agencies, and data analysts, Improvado connects to hundreds of data sources—such as ad platforms, CRMs, and analytics tools—making it easier to track performance and make data-driven decisions.
Key Features
Data Aggregation Across Channels
Improvado integrates with over 500 marketing and sales platforms including Google Ads, Facebook, HubSpot, Salesforce, and TikTok. It pulls data from all these channels and unifies it in one centralized dashboard.
No-Code Data Transformation
Users can clean, map, and transform raw data without writing SQL or scripts. This simplifies data operations and accelerates reporting workflows, especially for non-technical marketers.
Custom Dashboards and Visualizations
Improvado supports customizable dashboards and visualizations via native tools or third-party platforms like Looker, Tableau, or Power BI. These reports can be tailored for executive overviews, campaign performance, ROI tracking, and more.
Automated Reporting
The platform allows you to automate reporting tasks and schedule regular data updates. This saves time and ensures stakeholders always have access to the latest performance metrics.
Scalability and Flexibility
Improvado is built to scale with growing data needs. Whether you're managing a single brand or dozens of clients, it handles large volumes of data efficiently and allows for advanced customizations.
Secure Data Storage and Access
Enterprise-grade security features and flexible data warehousing options (including BigQuery, Snowflake, and Improvado’s managed warehouse) ensure safe and reliable data storage.
Who Uses Improvado?
Improvado is widely used by marketing teams, agencies, analysts, and CMOs who need to consolidate performance data across multiple sources. It’s especially valuable for organizations with complex reporting needs or those managing multi-channel campaigns.
Benefits
Improvado saves time by eliminating manual data collection and transformation. It improves reporting accuracy, provides actionable insights across channels, and allows teams to scale their analytics efforts without heavy reliance on engineering.
Conclusion
Improvado is a robust marketing analytics solution that bridges the gap between fragmented data sources and actionable insights. With its no-code functionality and broad integration capabilities, it's an ideal tool for marketing professionals who want to streamline reporting, improve decision-making, and maximize ROI.
