What is Latana?
Latana is a brand tracking and consumer analytics platform that helps marketers measure and enhance brand health and performance. It uses advanced methodologies and AI to gather real consumer opinions, analyze market trends, and deliver insights that guide smarter brand strategies.
Key Features
- Brand Awareness Tracking: Measures brand awareness, brand consideration, and brand usage across target audiences over time.
- Consumer Sentiment Analysis: Captures and analyzes how consumers perceive your brand using real consumer feedback and sentiment scoring.
- Market Segmentation: Breaks down insights by demographics, usage patterns, and customer segments to provide targeted understanding.
- Competitive Benchmarking: Compares your brand’s performance against competitors and tracks market position in real time.
- Dashboard & Reporting: Offers intuitive dashboards for tracking brand metrics, with customizable reporting and export options.
- Custom Survey Tools: Enables brands to conduct tailored surveys to extract deeper consumer insights and preferences.
Who Uses Latana?
Latana is used by brand managers, marketing teams, and insights professionals in consumer goods, retail, and B2C services seeking robust, data-backed brand insights. It suits both companies and agencies focused on understanding brand health and optimizing positioning efforts.
Benefits
- Real Consumer Data: Provides reliable brand insights sourced from actual consumers rather than proxy metrics.
- Actionable Brand Metrics: Surface key measures like salience, consideration, usage, and sentiment for strategic decision-making.
- Competitive Perspective: Enables benchmarking against rivals to inform marketing tactics and positioning.
- Tracking Over Time: Helps teams monitor brand performance trends and campaign impact longitudinally.
- Audience-Level Insights: Delivers granular understanding of how distinct customer segments view your brand.
Conclusion
Latana is a powerful brand intelligence platform tailored for companies serious about understanding and improving brand performance. By combining consumer perception data with AI-driven analysis, it provides the insights needed to guide effective brand and marketing strategies.
