What is Leadfeeder?
Leadfeeder is a web analytics tool that identifies companies visiting your website, providing insights into anonymous traffic by linking IP addresses to business profiles. It empowers sales and marketing teams to uncover potential leads and engage them effectively.
Key Features
- Company Identification: Converts IP-based anonymous website visits into company profiles with enriched data.
- Lead Scoring & Prioritization: Ranks visiting companies based on engagement levels and key metrics like pages visited or session duration.
- CRM & Sales Integration: Syncs with platforms like Salesforce, HubSpot, and Pipedrive to streamline workflow and record tracking.
- Behavior Tracking: Provides detailed insights on which pages visitors viewed, their navigation path, and time spent.
- Custom Alerts & Notifications: Sends real-time alerts when high-intent companies visit or view specific pages.
- Automated Reporting: Offers daily or weekly email reports summarizing new visitors and engagement statistics.
Who Uses Leadfeeder?
Leadfeeder is widely used by digital marketers, sales teams, account-based marketing specialists, and B2B businesses that want to capitalize on website traffic by identifying, prioritizing, and engaging potential leads.
Benefits
- Boosts Lead Generation: Reveals hidden visitor companies that can be turned into qualified prospects.
- Enhances Sales Efficiency: Helps teams focus on high-value leads based on real-time interest signals.
- Improves Outreach Context: Provides rich data on visitor behavior to personalize communication.
- Streamlines Pipeline Growth: Automates lead identification and CRM updates to accelerate sales cycles.
- Data-Driven Insights: Enables smarter marketing decisions with traffic and engagement analytics.
Conclusion
Leadfeeder is a powerful tool for converting anonymous website traffic into actionable leads. With its company identification, behavior tracking, and seamless integrations, it's ideal for teams aiming to leverage their website as a lead generation channel.
