What is Supermetrics?
Supermetrics is a Finnish SaaS company founded in 2013 by Mikael Thuneberg. It specializes in marketing data integration, providing tools that automate the collection and transfer of data from various online marketing and sales platforms into reporting, analytics, and data storage destinations. Supermetrics aims to streamline the process of consolidating marketing data, enabling businesses to make data-driven decisions efficiently .
Key Features
- Extensive Data Connectors: Supermetrics offers over 150 pre-built connectors to various platforms, including Google Ads, Facebook Ads, LinkedIn, HubSpot, Shopify, and more. This allows users to centralize their marketing data from multiple sources .
- Custom Data Import: Users can upload offline data or data from systems without reporting APIs by importing CSV, Excel, and other file formats directly into Supermetrics .
- Flexible Data Destinations: Supermetrics supports integration with various destinations such as Google Sheets, Looker Studio, Power BI, BigQuery, Snowflake, Amazon S3, and more, facilitating seamless reporting and analysis .
- Automated Data Refresh: Depending on the plan, Supermetrics offers scheduled data refreshes ranging from weekly to hourly, ensuring that users have access to up-to-date information .
- Customizable Plans: Supermetrics provides tailored solutions to meet specific business needs, including custom data sources, user limits, and data refresh schedules .
Pricing
Supermetrics offers various pricing plans to accommodate different requirements:
- Google Sheets Integration:
- Starter: $29/month – 1 user, 3 accounts, 3 data sources, weekly refresh.
- Growth: $159/month – 2 users, 7 accounts, 7 data sources, daily refresh.
- Pro: $339/month – 3 users, 10 accounts, 10 data sources, hourly refresh.
- Business: Custom pricing – tailored solutions for advanced needs .
- Microsoft Excel Integration:
- Starter: $37/month – 1 user, 3 accounts, 3 data sources, weekly refresh.
- Growth: $199/month – 2 users, 7 accounts, 7 data sources, daily refresh.
- Pro: $499/month – 3 users, 10 accounts, 10 data sources, hourly refresh.
- Business: Custom pricing – tailored solutions for advanced needs .
- Power BI Integration:
- Starter: $29/month – 1 user, 3 accounts, 3 data sources, weekly refresh.
- Growth: $159/month – 2 users, 7 accounts, 7 data sources, daily refresh.
- Pro: $339/month – 3 users, 10 accounts, 10 data sources, hourly refresh.
- Business: Custom pricing – tailored solutions for advanced needs .
- Custom Destinations (e.g., BigQuery, Snowflake, Amazon S3):
- Pricing varies based on specific requirements; interested users should contact Supermetrics for a quote .
- API Access:
- Pricing starts at $499/month, with custom plans available based on usage and requirements .
Benefits
- Time Efficiency: Automates the process of collecting and transferring data, saving businesses significant time and effort.
- Comprehensive Data Integration: Supports a wide range of platforms, enabling businesses to consolidate their marketing data into a single source of truth.
- Scalability: Offers flexible plans and custom solutions to accommodate businesses of all sizes and needs.
- Real-Time Insights: Provides timely data updates, allowing businesses to make informed decisions promptly.
Conclusion
Supermetrics is a robust marketing data integration platform that caters to businesses seeking to streamline their data collection and reporting processes. With its extensive range of connectors, flexible pricing plans, and customizable solutions, Supermetrics stands out as a valuable tool for marketers and data analysts aiming to enhance their data-driven decision-making capabilities.
